Panelfly is a graphic novel reader for the iPhone and has proven to be a very popular app in that genre. Sterling partnered with Panelfly to offer All-Action Classics: Dracula at launch.
HappyHour was the best example of taking a massive backlist book (here, 10,000 Drinks) and re-purpose the content into a utilitarian product. Sterling created this app from content through production and finally to promotion via Facebook, iTunes, and Twitter.
