Everyone has their opinion on how to sell your brand, author, book, widget online, but the truth is: Digital Marketing is still the wild west of communication.

That said, I have a few guidelines:

  • Be Genuine
  • Know Your Audience
  • Always Ask ‘What’s In It for Them?’
  • Respond to Every Question, Comment, Tweet, Invitation.
  • Keep the Conversation Going.

For examples, take a look at the following projects from my portfolio:

sterling_twitter Social Networking








sterlingYouTubeVideo (a/k/a The Shiny Stuff)