Everyone has their opinion on how to sell your brand, author, book, widget online, but the truth is: Digital Marketing is still the wild west of communication.
That said, I have a few guidelines:
- Be Genuine
- Know Your Audience
- Always Ask ‘What’s In It for Them?’
- Respond to Every Question, Comment, Tweet, Invitation.
- Keep the Conversation Going.
For examples, take a look at the following projects from my portfolio: